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Twitter Changes The Way it Does Promoted Tweets
Advertising on Twitter is somewhat different than what you would see on most other social media websites. Twitter, a popular microblogging platform, has grown to be used by millions of people around...
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Facebook May Expand the Reach of its Advertising Network
When a social networking site has close to a billion users and has truly become a household name, many would wonder: what’s next for the company? Will it seek to expand past simply being a social...
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Click Fraud Fears May Have Bad Impact on Facebook
Anyone involved in online marketing will know that Facebook’s main source of revenue would be ads that are placed in different areas of the site. In the majority of cases, advertisers pay on a “pay per...
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Reports of Deliberate Click Fraud on Facebook Ads Getting Attention
Yesterday, we’ve taken a simple look at what invalid clicks are and some rather innocent ways in which they could be generated. But what about the more serious cases, which would be downright click...
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Facebook Coming Down on Fake Likes
The amount of likes that a Facebook page receives is definitely the biggest way to determine its popularity with its targeted audience. There are plenty of ways to get more Facebook likes on your page,...
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Ultra Targeted Ads May be Coming to Facebook Soon
When advertising via social networking sites, targeting is the key, just like with any other marketing method. You want your ads to be seen by the right demographics, people whose profile and interests...
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Invalid Clicks a Growing Concern for Mobile Marketers
Mobile advertising is something that’s relatively new. It has only been about 3 years that the availability of innovative devices, combined with well priced data options has caused many consumers to...
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How to Prevent Click Fraud
Dealing with click fraud is nothing new. In fact, it has been around in some form ever since pay per click advertising had appeared online in the 1990s. While it is something that is commonly...
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Who Uses Which Social Networking Site?
One of the basics of a successful online advertising campaign is that you have to target the right people. Social media sites are rapidly becoming a part of the marketing channels used by both small...
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Google + Usage Still Growing
When searching for the best ways to advertise online, social media is one of the most popular choices of many marketers today. Google +, the new social networking service launched by Google, has seen...
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